I’m Tida — I have a combined background in social work, content, and people management. My past experiences allowed me to develop a deep understanding of human behaviour, needs, and motivations.

I approach design like I approach social work, putting the human first while valuing the unique needs and goals of the user. Just as in social work, where empathy and advocacy are paramount, I bring these insights and principles to my design process, ensuring that the solutions I create are crafted to serve its users effectively.

Outside of the UX world, I have a range of hobbies that allow me to stay active and creative. I am a self-taught illustrator and pottery enthusiast. Currently, I am training for my first half-marathon and daydreaming about my next travel destination.

Basically, as a serial hobbyist, I am endlessly curious and constantly learning something new.